The client. Phunjo Jhangmu Lama is a Nepali mountaineer and Guinness World Records holder. On 23 May 2024 she reached the summit of Everest in 14 hours 31 minutes, reported as the fastest ascent by a woman. She is now preparing for K2 in 2027.
The challenge. An expedition like K2 needs serious funding and brand partners. Her record was already world class; what she needed was a clear way to present it, and a plan she and her helpers could run themselves.
What we delivered. A master guide plus nine step-by-step guides — about 136 pages:
- Preparation checklist
- Instagram guide
- Cross-platform guide
- Content calendar
- Landing page guide
- Fundraising guide, with three campaign stories
- Press kit guide
- Sponsor deck guide
- Sponsor outreach guide: 4 email templates, 40+ target brands
Services used: fundraising strategy, sponsorship proposals, social media planning, landing page planning, press kit, information design.